When it comes to sports marketing and promotion, visibility is very important. Formula one is one of the biggest global events. This provides brands with a platform to reach millions of people across the world. In this regard, who are the formula one top sponsors or partners?
Understanding the companies, businesses or brands that sponsor formula one is very important. It helps you to know which brands extract value from being sponsors or partners of the F1 racing.
Sponsorship in formula one is big. Companies can sponsor the sports as a whole, and can also sponsor drivers or teams.
F1 is big business. You should study and learn how formula one makes money, and sponsorship is one of the ways generate revenues in formula one.
Related: How Does Formula One Make Money?
There are a variety of ways in which brands can leverage the sports. It costs money to get publicity as a sponsor of an F1 team.
Who are the Top F1 Sponsors?
Sponsors play a big role in how formula one makes money. They are also important to the success of the formula one racing teams.
Here are the top eleven sponsors and partners in F1;
- Saudi Aramco
- Ferrari Trento
- Liqui Moly
These are some of the brands and companies that have partnered with formula one.
Top 11 Formula One Sponsors and Partners
F1 generates a considerable part of income from sponsorship and partnership deals.
Here are the top eleven formula one global partners and sponsors. They include beer brand Heineken and luxury watch maker Rolex.
These two firms pay an estimated annual fee of $50 million and $45 million respectively to be part of the F1 series across the world.
When it comes to the world of energy and oil, Saudi Aramco is one of the leading firms in the world.
The company produces approximately one in every eight barrels of the world’s oil supply.
It is also a big player in developing new energy technologies which create impact to various consumers.
This is one of the fastest growing segment of cryptocurrency ecosystem.
Crypto.com was founded in 2016 and today serves over 10 million customers across the world.
The firm has a crypto app and also the Crypto.com Visa Card, Cyrpto.com Exchange and Cyrpto.com DeFi wallet.
Recently launched, Crypto.com NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment and sports.
All these are provided on a solid environment of security, privacy and compliance.
I would like you to think about the logistics of formula one. It can be a daunting challenge to move cars, equipment and people across the world.
In this regard, it is very important to have a reliable logistics partner. That is what DHL is to the F1.
The company draws on over 35 years of motorsport experience to transport formula one cars and supporting equipment to races across the world.
As the global Logistics Partner of Formula 1, DHL manages the complex shipping of up to 2,000 tons of freight to the racetracks including cars, replacement parts, marketing and hospitality equipment.
In doing so, DHL provides a multi-modal transport solution, using land, sea and air freight, depending on the race calendar requirements.
It is also important to note the innovative ideas that DHL brings to formula one.
Such ideas include the DHL Fastest Lap Award and the DHL Fastest Pit Stop Awards.
If you are a fan of F1 and you watch the races, I am sure you have seen those awards in action during a race.
Emirates Airlines is one of the key partners of formula one. The company has been committed to sponsorship for over 30 years.
It is one of the ways in which the airline connects with their customers, by sharing in their motor racing interests.
When you look at it, this is also a very smart way for the airline to market its services globally. They are able to not only reach their existing customers, they are able to reach new passengers.
Building closer relationships with customers is important to the airline. I am sure they get a positive return on their sponsorship of the F1.
When it comes to premium beers, you can never go wrong with a Heineken.
You will find this drink in over 192 countries across the world.
Given that F1 is a global sport, and travels across continents, it only makes sense to have Heineken as a sponsor and partner.
It is always fun watching the race with friends while sharing a drink and having fun.
Tyres play a big role in motor racing, and specifically in formula one.
Pirelli is one of the oldest brand when it comes to tyres. In fact, it is the only pure consumer tyre company that includes cars, motorbikes, bicycle tyres as well as associated services.
They have been part of F1 for a very long time and has been involved in motorsport since 1907.
Pirelli has been the exclusive official tyre partner of the Formula 1 World Championship since 2011 and has just renewed the agreement until 2023.
It is expected that this arrangement will be renewed in 2023.
When it comes to luxury watches, you can never go wrong with getting yourself a Rolex watch.
In formula one, Rolex is the official timepiece partner. You can see the watch during the countdown to the formation lap as well as the official Rolex pit lane clock.
If you would like to buy a Rolex watch, you can choose from the following Rolex brands;
- GMT – MASTER II
- OYSTER PERPETUAL
Sir Jackie Stewart, one of the legendary F1 champions wears a Rolex Daytona.
It is a watch he was given for winning one of his three legendary races that he won at Monaco Grand Prix in the 1960s.
I am sure you have seen this in action.
During a race, you will always find race performance statistics being displayed on your TV. This is made possible by AWS.
Using Amazon SageMaker, Formula 1’s data scientists are training deep learning models with more than 65 years of historical race data, stored in Amazon S3.
With this information, Formula 1 can extract critical race performance statistics to make race predictions and give fans insight into the split-second decisions and strategies adopted by teams and drivers.
Formula 1 can capture and process key performance data for each car during every twist and turn of the Formula 1 circuits with unmatched accuracy and speed.
F1 and Amazon Kinesis can stream real-time race data and by deploying advanced machine learning via Amazon SageMaker, Formula 1 can pinpoint how a driver is performing and whether or not drivers have pushed themselves over the limit.
By sharing these insights with fans through television broadcasts and digital platforms, Formula 1 is improving the fan experience, allowing them to dive deep into the inner workings of their favourite teams and drivers.
This one of the leading traditional method winery in Italy. It represents the Italian art of living.
All Ferrari labels are Trentodoc; bottle fermented sparkling wines produced with Chardonnay and Pinot Noir grapes cultivated with passion and respect following the principles of sustainable mountain viticulture in northern Italy’s Trentino.
Ferrari Trento was named 3 times “Sparkling Wine Producer of the Year” by The Champagne and Sparkling Wine World Championships, the most important competition in the world dedicated only to bubbles.
When it comes to motorsport, there are several components that make or help the cars to run smoothly.
Liqui Moly provides a range of automotive chemicals. These include motor oils and additives, greases and pastes, sprays and car care, glues and sealants.
When you think of using video communications, you should think of Zoom.
Formula one partners with Zoom to help in bringing teams together. It means with innovative video communications, F1 can have meetings, webinars and chats across desktops, phones, mobile devices and conference room systems.
Zoom helps enterprises create elevated experiences with leading business app integrations and developer tools to create customized workflows.
In conclusion, it is important to understand the role of sponsorship in sports. Knowing the formula one top sponsors is a good place to start.
When it comes to formula one sponsorship, there are great benefits to both the sport and the brands.
The idea is to create or craft a sponsorship deal that provides a win-win situation. All the parties involved should be able to get the best and most value from the sponsorship or partnership.
You should note that above list of the top formula one sponsors is not exhaustive. There are many sponsors and partners who support F1 racing.
It is also important to remember that each F1 team has sponsors and partners exclusive to the team. If you look at the teams, you can see the names of the major or title sponsors on their cars.
For example, you can clearly see Petronas on Mercedes F1 cars. Red Bull brand is visible and prominently featured on the RBR F1 cars.