As you start and build your career or business in photography, you are going to be looking for clients. One area that can make you thrive includes serving corporate clients. That means you might be focusing on corporate event photography as a niche. You might ask; what is corporate event photography?
Businesses or corporate organizations host various events in the course of their business activities. The event might include product launches, dinner parties or achievement award ceremonies.
All these events require the services of a corporate event photographer. If this is your niche, then you have a chance at being contracted to take photos at these events. As a result, you are going to earn extra income from that work.
What is Corporate Event Photography?
In simple terms, corporate event photography is a subset of photography that deals or involves taking photos at corporate events.
This is what corporate event photography entails; capturing moments with a camera at a corporate event.
As an entrepreneur, I have also wanted to understand what business-oriented event photography is all about. It would help me in knowing what to expect from event photographers.
Related: What are the Basic Principles of Event Photography?
In this resource, I am going to help too in getting to the bottom of this question; what is business event photography?
What is the Meaning of a Corporate Event?
As you seek to understand the concept of corporate event photography, it is good to also know what a corporate event means.
When people talk of corporate events, they are talking of an event that is sponsored or hosted by a company.
The objective of a corporate event is to focus on a company’s products or services, employees or clients.
It is a platform for an organization to celebrate milestones or achievements.
Simply put, a corporate event is any form of event, hospitality or social activity which is organised or funded by a business entity.
Why Photography Important
In general, photography is important to an individual and also a business organization.
In this particular case, I am going to share with you the benefits of corporate event photography.
As you embark on your event, you should secure the services of a professional photographer. You might pay higher fees, but the quality of the work will be worth it.
Related: Why is Photography Important for Any Occasion?
In addition, you can leverage photos and images to promote your business. It is a way of communicating with your clients and audiences.
Importance of Photography at a Corporate Event
Now that you know what corporate event photography is all about, it is good to learn why it is important.
- Establish brand identity
- Grad attention and give good first impression
- Authentic visual representation
- Quality photography
- Avoid stock photos
- Allow customers to know you.
- Great for SEO
- Tell your story with photos
- Competitive advantage
Every business today is investing thousands and millions of dollars in marketing. Business events take a significant portion of the marketing budget.
Some of the events where you need photography include awards and product launches.
9 Top Reasons Corporate Event Photography is Important
Here are nine reasons why corporate event photography is important to a business organization.
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Establish brand identity
One of the benefits of taking photos during a business event is that you can use them to build your brand.
Photos are a way to communicate with your clients or audiences.
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Grad attention and give good first impression.
They the first impression is very important. While this might be the case on a face-to-face meeting, it applies to visual engagements too.
If you have great photo that are of high quality, you are going to capture the attention of potential customers.
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Authentic visual representation.
As mentioned, photos provide an opportunity for you to communicate with your stakeholder.
In this non-verbal way of communicating, you should be as authentic as possible. That is why you should consider having photos taken at your corporate events.
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Quality photography.
Having a professional photographer at your corporate events will ensure you get quality photos.
This is going to reflect positively on your brand.
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Avoid stock photos
Another benefit of corporate event photography is that it helps you to avoid stock photos.
If you are building a business or a brand on the internet, it pays to take and share your own photos.
It is demonstration of seriousness and you also avoid issues related to copyrights.
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Allow customers to know you.
In today’s world, a lot of transactions are taking place on the online platforms.
This is denying you or your brand to have a one-on-one engagement with the customer.
Having great and quality photos is one of the ways to bridge that gap. Corporate event photography allows your customer to know you.
Sharing your photos is one way of engaging with your existing and potential clients.
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Great for Search Engine Optimization
As an online entrepreneur, I know this for a fact.
You can drive traffic to your website by optimizing business photos for search engines.
Having more traffic provides you with an opportunity to convert those leads into customers.
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Tell your story with photos.
The best way to promote your business is through story telling. Photos can help you to do this in a very good way by sharing your story.
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Competitive advantage.
In marketing, every business is looking for that competitive advantage.
You can create that advantage by leveraging your corporate events photos in sales and marketing.
Businesses that are mastering the art of communicating using photos are winning in the online marketplaces.
Conclusion
In conclusion, corporate event photography is one the areas a lot of upcoming photographers are finding great value in providing services.
You will also find well-established or professional photographers dealing in this niche.
As mentioned above, this is a speciality within photography that deals with corporate events.
The events that can be covered include conferences, seminars, board meeting or other business-related events.
When you get a chance to take photos at a corporate event, it is important to ensure you tell a story with the photos you take.
However, your skills as a photographer will be clear based on the work you deliver to your client.
